Founder-led content for B2B founders

We help founders publish LinkedIn content that drives inbound leads.

Backed by Y Combinator

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How it works

Step 1
‍

Join an Interview Session

We extract your insights, lessons, experiences, and stories into optimized social-media-ready content.

Step 2
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Approve Batches

World-class human writers & editors create all your content. You receive 2-week content batches for review with unlimited revisions.

Step 3
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Real-Time Collaboration on Slack

Your dedicated Account Manager is always available via Slack for instant communication. Whether it's sharing ideas or brainstorming sessions, they’ll work with you like a full-time member of your team.

Step 4
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Daily Strategic Engagement

Your dedicated Community Manager will engage daily with relevant posts to boost your content distribution and enhance your online presence.

Real examples

For purposes of confidentiality, client details are obscured.
*real engagement metrics

Rethoric is an intimate extension of your brand—your goals, beliefs, and the things that you stand for. The team encapsulates a powerful example of what happens when you pair founders with human beings who are deeply invested in telling their story. The world moves on stories, it was a pleasure to let Rethoric tell mine. From the interviews to the support on community engagement, it is your voice amplified with the firm backing of an expert team who goes to great lengths to know and champion your story.

Rethoric Client

Working with Rethoric has been an absolute pleasure. Their dedication to delivering high-quality work is evident in every project, and they consistently go above and beyond to ensure client satisfaction. The team’s attention to detail and commitment to excellence have made them a valuable partner, and I couldn’t be more impressed with the content. Highly recommend!

Rethoric Client

Absolutely. A fan of your writing here. All of your content should be combined into a book sometime. 😍

Client Follower

Damn! Best post I've read in recent times

Client Follower

Working with Lev and the team @Rethoric was a rewarding experience. They are true professionals: always delivering on time and incredibly knowledgeable about organic content marketing. They helped me build my offer and guided me on strategic decisions about implementation and my personal brand. I am glad to have Rethoric in my corner.

Rethoric Client

sir hook line game too strong 🫡

Client Follower

Benefits of Founder-led marketing

Save On Your Time

Focus on building your business.

Fundraise Easier

Attract engaged VC interest.

Amplify Your Voice

Become an industry authority.

Build Credibility

Be the go-to expert in your niche.

See Tangible ROI

Spend less on customer acquisition.

Aquire More Customers

Drive sales on autopilot.

Frequently Asked Questions

If you still have a question, chances are you'll find the answer below.

What do you help me with?

You might be struggling to find time to research, write, and publish content regularly. Maybe you're not as active online as you would like to be? Perhaps you would like to engage with your audience more? Working with us, we handle the heavy lifting of content creation and strategy, so you can focus on what you do best: leading your business to new heights.

How do you ensure the content reflects my unique voice and style?

Our process starts with a deep-dive discovery session to understand your voice, tone, and style. We analyze your previous writings and engage in detailed discussions to capture your unique perspective. Our professional writers then craft content, which is fine-tuned through your feedback, ensuring it authentically represents you.

Do you provide strategy and consultation on content distribution and amplification?

Yes, we offer strategic advice on content distribution and amplification. Our team can guide you on best practices for sharing your content across platforms and leveraging your network to maximize reach and engagement. We can also assist with more advanced strategies, such as paid promotion and partnerships.

How quickly can I expect to see results from my thought leadership content?

While the impact of thought leadership content builds over time, many of our clients start seeing increased engagement and recognition within the first few months. Consistency is key, and as your content library grows, so does your influence and the measurable outcomes from your thought leadership efforts.

How do you handle confidentiality and intellectual property?

Confidentiality and the protection of your intellectual property are paramount. We sign a non-disclosure agreement (NDA) at the outset of our engagement. All content created for you is your intellectual property, and we ensure complete confidentiality throughout the process.

Are refunds available?

While we don't offer refunds due to the custom nature of our content, we prioritize your satisfaction. If any content doesn't meet your expectations, we're committed to making it right with revisions. Plus, our flexible subscription allows you to pause or cancel anytime if your needs change.

How much of my time will this service require?

We respect how valuable your time is. After our initial discovery session, we only require about 45 minutes of your time every other week to review and approve content. Our streamlined process is designed to keep your time commitment minimal while ensuring your content strategy remains robust and effective.

What if I’m not satisfied with the content provided?

We strive for your complete satisfaction. If the content doesn't meet your expectations, we offer revisions. We work closely with you to understand your concerns and make necessary adjustments until you feel the content accurately reflects your message and meets your standards.

Why not hire a full-time copywriter?

Good question! For starters, the annual cost of a full-time senior-level copywriter now exceeds $100,000, plus benefits (and good luck finding one available). Aside from that, you may not always have enough work to keep them busy at all times, so you're stuck paying for time you aren't able to utilize. With the monthly plan, you can pause and resume your subscription as often as you need to.

How do you stay up-to-date with industry trends to ensure relevant content?

Our team continuously monitors industry news, trends, and insights. We also run client interviews with YOU; you're the industry expert, our job is to restructure, repackage and distribute your insights to an internet audience.

What makes your service different from other content creation or ghostwriting services?

Our service is uniquely tailored to SaaS startup founders, focusing on thought leadership and industry influence. Unlike generic content creation services, we combine deep industry knowledge with a personalized approach to capture your voice and amplify your vision, all while ensuring a minimal time investment on your part.

What happens if I want to pause or cancel the service?

We understand that your needs may change. Our service is flexible, allowing you to pause or cancel – no questions asked. We're here to support your journey, whether that means adapting our services to fit your evolving requirements or pausing our collaboration until you're ready to resume.

You'll just end up using AI?

Nope. AI is a fantastic tool–with powerful capabilities–but it lacks finesse. Most of its output is generic and bland, tailored for the average audience. BORING! Working with Rethoric, you are guaranteed 100% access to the brains and keyboards of our expert ghostwriters (who are not AI.)

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